Those holidays and their sales can help drive your email content. So you finally get a member of your audience to subscribe to your email list. You could throw them into your normal list, or you could retain them by sending them a series of emails that help them learn what to expect when they’re part of your list. As a consumer when you purchase a product, you have decided that exchanging your money is worth the product that you’re buying. The same goes for your email list; you have to get your subscribers the incentive to swap their email address for something.
Giving your audience content that they want to see let’s you cut through the noise and give your audience what they’re looking for when they need it. Make a good first impression and send new email subscribers the best of your best content. Title each piece of content and write a brief description underneath recapping what the post is about. One way to increase your email subscriber list is giving your subscriber something in exchange for them giving you their email address. This is normally done through gated content like downloadable templates, spreadsheets, infographics and more. Work with your web development team to add email opt’s all over your website.
If you have a piece of content that is going over well with your audience, don’t just publish and let it sit. Set it up to republish again and again to get it back in front of members of your audience who didn’t see it before. With today’s technology emails don’t have to look like the standard, intro, sale information, CTA anymore. To grab the attention of your audience experiment with plain text and designed emails. Maybe there’s a series of new safety regulations that will make your product even better than what it was before. Or maybe your organization goes all out for the fourth of July weekend.
If your organization is trying to get your product into the shopping carts of your audience, help bring the sale home by showing how your product works. When your target audience is looking for answers why not be the ones that give it to them? The more answers you can provide your audience with the more likely they’ll be to turn to you for help the next time they have a question. When you’re writing on topics, it’s easier to gain the trust of your audience by backing up your opinions with content from highly authoritative sources.
In fact,, they can be a powerful tool in your content marketing strategy if done well. Topic clusters work to increase the authority of your posts by creating a web of backlinks to your parent topic which gives it an extra SEO boost. The theory is that as your parent topic rises in rankings so will your related content. Writing actionable content, especially if it’s step by step can take a lot of time. However, this type of content gives your readers something to hook their teeth into, and it provides them with value. Looking to branch out and try to create different types of content?
, where brands and channels could upload TV-like episodes for people to watch. Thoroughly explain ideas, concepts, and instructions even if it seems like something should be basic knowledge. Videos allow your audience to go through content at their own pace while webinars are usually live. will use, and customers will want to see in this blog post.
They can be simple buttons or pop up windows that give visiting customers the chance to get on your email list. Whenever you craft an email, write two different headlines and test what language causes your audience to open your message.
We see them all the time in commercials on tv, those annoying ads that show up before your YouTube video, Facebook, everywhere. Take CoSchedule’s partnership with Convince and Convert’s Jay Baer to host a webinar earlier this summer. Jay is one of the leading experts on content marketing so it would make sense for our team to pull together both our expertise. If your video content needs a bit of an increase in views or a new audience to watch consider partnering with an expert in your industry to cover a topic your audience frequently asks about.