According to referral marketing statistics, referred customers have a 37% higher customer retention rate. At the end of the month you’ve collected a ton of business cards, and while you can only have one winner, there’s no reason those other business cards have to go to waste. Think about hosting an exclusive discount sale like a “friends and family” promotion every now and then.
Broad or trending hashtags can help you reinforce your brand identity, but they should not be the only hashtags you use. More specific hashtags (sort of like long-tail keywords) are good for when you’re providing resources or advice. Location-based hashtags are a must if you’re a local business. Apply a mix of hashtag types in your posts so they can reach the people for whom they are meant. Another free marketing tactic that can broaden your reach is to incorporate hashtags into your social media posts—on Instagram, Twitter, and TikTok for sure but also for Facebook and LinkedIn.
And remember, most things that are second nature to you are often foreign to your customers. Original, authentic, and useful content is the key here—how-tos, top ten lists, tip collections, best practices, data insights, thought leadership pieces, and the list goes on. Content marketing, if done with care, is a highly effective tactic that doesn’t require a huge budget. So it makes your website more visible on Google and brings in more free traffic. Most industries have business awards you can win, providing you with an online badge you can place on your website. Badges like these can boost credibility, and as a result, increase sales.
Here are some tips on how to market an award and make the most of it. Slowly nurture your subscribers via email until they are ready to become paying customers. The best part about Google’s algorithm is that it is designed to serve up the most accurate, high-quality, and relevant content for any given search query. It’s not pay to play, so this levels the playing field and enables small businesses to compete with large competitors for page one real estate. LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out; enter into dialogue with the connections you make, share your blog posts and offers, join and contribute to forums, and share others’ quality content.
Learn how to use Facebook for your business—create an event, invite employees, and ask your employees to share it with their personal and professional contacts. Encourage them to share the status and tag people to increase the reach of your event. Video is a highly popular medium for consumers, and while it can cost you a lot to get a professional video produced and uploaded to YouTube, you don’t have to hire a professional. DIY video marketing is easy with today’s personal devices and social media apps like Instagram, Facebook, and TikTok. Team up with a business related to your industry for a joint project.
This can be done locally and offline through some kind of special event, or online with a webinar or promotional giveaway. Small businesses use blogging to drive traffic to their website, increase user engagement, improve their online visibility, and strengthen their overall SEO. It’s a completely free way to promote your small business online, through tales about your business and useful information your potential clients are seeking out.